Creative Jordan Fashion Designer Competition under the name Khayt is a non-profit competition organized by UNIDO, through its EU and Italy funded Creative Mediterranean project, and GSC in partnership with Dezain Jo and CIIN.
The philanthropic goal of the competition is the advancing of the fashion industry in Jordan through good design, creativity and innovation in fashion. The prize incentivizes emerging fashion designers to create superior fashion designs that showcase their talent and capacity for future success. Through this exercise we hope to strengthen the cooperation between fashion designers and fashion and textile manufacturers in Jordan.
The competition cycle takes participants on an 3-month, design-packed, educational journey at the GSC headquarters, under the supervision of both international and local fashion design mentors. The competitors are challenged to think outside the proverbial box, transforming Jordanian cultural heritage into modern interpretations of fashion. They are encouraged to flex their creative muscle and benefit other local producers in order to strengthen the Jordanian fashion design chain.
The competitors are expected to create a total look. This is a single outfit with matching accessories. The goal is to challenge the designers to engage with all aspects of the fashion design process and think outside their comfort zone. The winner will then be expected to create a collection around their winning total look that will be produced locally and marketed internationally under the direction of UNIDO, GSC and their partners.
The label under which the capsule collection will be produced is: Khayt Fall â€™19 by (designerâ€™s name).