JO! is a Jordanian sustainable fashion brand that
has been developed within the "Creative Jordan" project. The
brand presents an easy-to-wear line of practical casual womenswear and
menswear carrying a touch of tradition on contemporary clothing. The
collection is modern, dynamic, fresh and most importantly timeless, decorated
with unusual embroidery inspired by Jordanian stitches.
CREATIVE JORDAN is part of the regional project
‘CREATIVE MEDITERRANEAN - Resilience Through Creativity’; Funded by the EU
and the Italian Development Cooperation and implemented by the United Nations
Organization for Industrial Development (UNIDO).
The aim of ‘Creative Jordan’ is to improve and
foster the design and manufacturing process in the garment industry and
facilitate the access to local and international markets.
JO! By Creative Jordan is developed in collaboration
with the Garment Design & Training Services Center (GSC) in Amman, and
engages a team of Jordanian designers and local manufacturing factories.
